Selling to China: Stories of Success, Failure, and Constant Change

Dealing with China has never been easy for American businesses, but the situation has become more difficult in recent years due to China’s challenging contemporary economic situation, increased political and economic tensions between China and the United States (US), and the evolving political environment within China and the US, among other things. In this context, Selling to China (Singapore: Palgrave MacMillan, 2023), edited by Ker D. Gibbs, the former head of the American Chamber of Commerce in Shanghai and an Advisory Board member of the Mr. & Mrs. S.H. Wong Center for the Study of Multinational Corporations, offers timely knowledge for corporate leaders pulled in contradictory directions by economic and political forces. The book demonstrates that opportunities remain for those armed with a proper awareness and appreciation of the economic and political landscape. It collects insights from experienced consultants, diplomats, executives, lawyers, and others, currently or previously based in China, and provides enlightening general and specific information through case studies that focus on topics relating to legal issues, manufacturing, marketing, the automobile sector, and supply chains. These studies will help business leaders succeed as well as avoid failures in a country that remains one of the world’s most important markets, but which also presents severe competitive challenges for American firms both inside and outside China.

The book’s full reference is Ker Gibbs, ed., Selling to China: Stories of Success, Failure, and Constant Change (Singapore: Palgrave MacMillan, 2023). More information about it can be obtained here: https://link.springer.com/book/10.1007/978-981-99-1953-6. Copyright remains with the original holders.